Database cleaning
intelligent data database cleaning service
We understand how important your own internal database is to you and the time and money spend on creating this. It is for this reason that we offer our database cleansing and enhancement service, to help you keep your internal database up-to-date ensuring you accurately target your customers. The world of data is constantly changing:
• Every year 3.25 million adults move house
• Up to 1,600 deaths occur in the UK every day
• Over 14.7 million individuals are registered with the TPS
• Over 5.7 million business and employee details change each year
• Every 6 minutes a business moves location, every 4 minutes another fails
• Over 35% of named business information is incorrect within a year
• Over 1.1 million businesses are currently registered with the Corporate TPS
A database that isn’t up-to-date is a liability. Mailing to the deceased is distressing to the bereaved and damaging to your brand. Both the Telephone Preference Service and the Corporate Telephone Preference Service are free to register lists for people who do not want to be contacted with direct marketing offers. It is illegal to contact indiviualds or organisations on these lists, Organisations found in breach of the TPS or Corporate TPS register can face fines of up to £5,000.
The MPS (Mail Preference Service) is a similar service for direct mailing, with organisations found in breach of the MPS register also facing fines of up to £5,000.
Intelligent Data offer a full data enhancement and cleaning service to all our customers, as this service is free and you have no obligation then you have nothing to lose. This ensures your data is checked and compliant for every campaign.
B2B
With more than 25% of your business database changing on a yearly basis it is important to keep up-to-date and make the necessary changes in order to maintain the maximum possible accuracy levels. Our B2B cleaning and auditing can achieve this. With up to 50,000 businesses a month joining the Corporate Telephone Preference Services (CTPS) alone it is a legal obligation to have your database flagged to ensure that you do not contact these companies. We also match your database against our own internal database, the UK business telephone file and the Royal mail PAF file.
• Free database audit
• PAF validation, telephone append & validation
• De-duplication
• MPS TPS FPS screening
• Gone Away and Out of Business file
• Data Enhancement – SIC codes, employees, contact names
B2C
We understand that, despite all your efforts to keep your consumer database up-to-date, things change. Information on over 1.5 million households changes every year, and this can have a major effect on your company – increase in postal wastage, disgruntled consumers receiving the wrong information – an old database can have a major effect the on your company’s reputation and brand..
What we offer:
• Free database audit
• PAF validation, telephone append & validation
• De-duplication
• MPS TPS FPS screening
• Gone Away and Mortality Suppressions
• Electoral Role Verification
• Data Enhancement – age, income, household information
B2B database Modelling
Database Modelling is an important tool which can help shape your current or future marketing campaigns by looking at your existing and past client base and benchmarking this against the UK consumer or business market.
We take your file and look at how it compares against the UK as a whole; allowing us to identify key market sectors or trends within your customer base. We look at providing you with the business intelligence needed for your company to grow and move forward quickly and more effectively with its marketing campaigns and customer acquisitions
Our modelling service and report will help identify commercial opportunities, expansion within your marketplace and also to identify new market sectors/areas that your company can take advantage of.
Have a look at our Database Cleaning Brochure
