Email Marketing
Email Marketing is one of the most cost effective and powerful tools available for businesses looking to get involved in direct marketing to a large number of prospective customers.
We own one of the largest opt-in email database in the UK with over 730,000 opt-in email addresses available. We can also help co-ordinate all elements of your email broadcast. Our advanced email broadcasting tool allows us to track who opens the email, who clicks on which link, all of this is updated & available in real time. We can then provide this information to you for you to follow up your campaign with a call.
Our email marketing database is one of the most effective within the marketplace, the reason it is so effective is due to its opt-in status. Opt-in is where the data-owner have spoken to recipients by phone and explained that they can receive information by email. They are asked what particular areas of the company are looked after by the contact so we can route marketing information to the most suitable contact within that company. They are then also contacted in order to confirm their information and opt-in status. The email address is then emailed every 8 weeks to allow people to unsubscribe & remove dead email addresses.
Main Benefits of Using Intelligent Data for your Email Marketing:
• More cost effective per person contacted
• Quicker, cheaper and more interactive than traditional media
• On average higher response rates than direct marketing
• Enables personalisation and more customised messages
• High level targeting and profiling of broadcast
• Response rates are typically around 5% higher than you can reasonably expect from soft-opt email.
You can create your broadcast list by over 40 different selections including location, size and industry with the highest quality data from Intelligent Data, the direct marketing experts.
Have a look at our Email Marketing Brochure
